Google Ads (formerly Google AdWords) is one of the most well-known names in paid advertising. The number of options you get to create and publish advertisements is unparalleled.
Plus the opportunity to target the exact audience you want combined with the visibility of your ads on the first page of the search engine itself extends that advantage tenfold. PPC (Pay-Per-Click) advertising has changed the game with options such as Paid Search, Social Media Advertising, Banner Ads, Native Ads and more.
And it’s not just Google that’s in the paid advertising business. Other Giants like Microsoft with Bing, LinkedIn, Twitter, Instagram, YouTube etc. are in it as well providing businesses with impactful alternatives.
It can get overwhelming with the technicalities of it all. But that’s what WonderStory is here for. To assist you in getting the best out of paid advertising. We create & manage them in a way that brings in leads and customers and delivers the best ROI through our Google Ads & Paid Advertising Management Services.
Google has become synonymous with search and advertising. And rightly so as it provides multiple paid advertising options such as Search, Display, Video, and Shopping to name a few. And trust us when we say it can be a lot to manage. At WonderStory we provide Certified Google Ads (AdWords) Management Services. Our teams are absolute professionals who assist you every step of the way. Be it Keyword Research & Management, Ad Campaign Copy Creation, Tracking, Optimizing Low Conversion Landing Pages, Monitoring, Reporting, & Analysis and managing Multiple Google Ads Client Accounts. With our Google Ads Management services, your campaign is in safe hands.
In a Pay-Per-Click (PPC) Ad Campaign, PPC management is of utmost importance. If managed in a misappropriate manner, your funds can practically vanish in thin air. Hence, Our Paid Marketing experts focus on key areas that help them manage the campaign efficiently. Keywords Research, Landing Pages, Keyword Groupings, and Ad Content. They come up with keyword ideas and add both positive and negative keywords to be avoided, come up with optimized content for ads, optimize campaign bids, eliminate any duplicates and review costs for optimum efficiency. This results in lead generation that bring in genuine customers and give you the best ROI possible for your PPC campaign.
Conversion Rate Optimization (CRO) is a continuous process. You need to be on your toes and adapt to what works best for your website/landing page to get the desired action from visitors. Hence our paid marketing team constantly analyze the data and competitiveness of your landing page, evaluates the content and copy and performs usability tests to spot and suggest areas for improvement. They also do a heuristic evaluation of the site/landing page, analyze user behaviour and do qualitative and quantitative research to optimize conversion rate and get desired results. It is definitely a complex process, but one that our experts are more than capable to manage and deal with.
Paid Campaigns on Social Media can help you hit a different level of affinity with your customers. Paid Social Media Campaigns can help you target both existing and new audiences. Our Paid SMM team are masters at creating campaigns that attract the audiences and build your brand. Our experts are well versed in online marketing on popular social media websites such as Facebook, Twitter, LinkedIn, Instagram, YouTube etc. and help you design collaterals for each of them accordingly. They are also adept at monitoring the performance of campaigns as well as managing your online reputation to help you build a brand that is long lasting and stays on the mind of your followers and customers for a long time.
We are pretty sure there have been countless instances were visitors visit your website but do not convert into leads. Or they visit your ecommerce website, add products to the cart but leave it at that, without checking out. It can be certainly disheartening. But there is a way to get them back. It is called Remarketing. Through remarketing ads, we can help you capture such potential customers successfully. These ads are focused on visitors who left your website/ecommerce shop and ensure that they remember you, and ultimately come back to you. The ads are cleverly placed on different channels to ensure that they don’t forget you. Ultimately, it helps in generating leads and in converting them from prospects to customers.
Ever noticed how the first few results on any search engines are ads? They are usually accompanied by “Ad” or “Sponsored” signs in their vicinity. That is search engine advertising a.k.a Search Engine Marketing (SEM). In SEM we use paid ads to promote your product and services on popular search engines such as Google, Bing, etc. These adds appear on top of the search engine results pages (SERPS). This gives tremendous visibility to your brand. And since it is targeted with precision it is visible only to customers actively searching for products/services that you offer. To ensure that the prospect turns into a customer, our SEM teams come up ideas that will attract the customers along with creative graphics, content, concepts, and clear messages that will help you stand out from the rest.
You’ve arrived at the perfect place. WonderStory will help you leverage the power of eCommerce and Digital Marketing like never before.